The Success and ROI Center is your FREE, on-demand, 24/7 exhibiting knowledge resource to give you answers to your most pressing exhibiting challenges, expand your exhibiting know-how and improve your company’s exhibiting performance and ROI.
STEP 1: Download Management Tools
16 Week Tradeshow Planning & Management Tool
Exhibit Budgeting & Cost Control Tool
STEP 2: Strategic Planning
- Define Your Outcomes – By August 12, 13 weeks prior to the London Vet Show
- Identify and Attract Your Ideal Visitor – By 26 August, 11 weeks prior to the London Vet Show
- Managing Your Visitors Experience – By 2 September, 10 weeks prior to the London Vet Show
- Lead Management – By September 16, 8 weeks prior to the London Vet Show
- Measure Your Performance & ROI – By 30 September, 8 weeks prior to the London Vet Show
STEP 3: Learn & Fill Knowledge Gaps by Reading Critical Success Tips:
Planning
- Planning to Win-Exhibiting by Objectives
- Two Important Outcomes Your Exhibit Program Should Deliver
- How to Right Size Your Exhibit for Maximum Productivity & Profit
- 32 Ways to Save Money
- How to Reduce Your Selling Costs
"If you don't know where you're going, any road will take you there" is a famous quote from Alice in Wonderland. Unfortunately, it also describes the way many exhibitors approach tradeshows. Industry research finds that only 24% of exhibitors set objectives. And of those who do set objectives, less than 10% take the critical next steps of committing the objectives to writing, developing a written action plan, then executing and measuring their performance and results against the plan.
Promoting Your Exhibit
- High-Impact Pre-Show Marketing
- Integrating Social Media Into Your Exhibit Marketing Program
- How to Rewrite Your Exhibitor Listing to Drive Booth Traffic
- Tradeshow PR Made Easy
- Why You Must Use Multiple Pre-Show Marketing Media
- The Art of SMART Giveaways
Successful exhibitors know that the competition for the attendee’s limited time on the exhibit floor is fierce. To get their fair share of booth traffic they do not just rent space, show up and hope people find them. They use targeted pre-show marketing to get “in the mind” and “on the agenda” of the right attendees before the show opens.
Marketing Toolkit Sponsorship Opportunities
Exhibit
Staffing
- Your People Make the Difference
- Conducting Effective Pre-Show Staff Meetings
- Rules of Tradeshow Attendee Engagement
By putting the best people in your exhibit and properly preparing them for success you have laid a solid foundation that will make a dramatic difference in your exhibiting results.
Lead Management
Develop a “Closed Loop” Lead Management System
How to Capture Higher Quality Leads With Your Lead Device
The most important thing to remember is that your exhibiting ROI is usually hidden in your leads. By setting specific lead goals, taking better quality leads, quickly routing leads to the right people, and providing them with a simple and easy to use reporting process, you will see a lot more of your show leads convert to sales. And that is the bottom line.
Measurement
How to Measure Exhibiting Results and Return on Investment
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