William has connected businesses with SaaS solutions both within and outside the Veterinary Sector for the last 5 years. Since 2022 William has had over 30k conversations with Veterinary Clinics and attended Veterinary events across the UK and US promoting the benefits of PetsApp: a client engagement platform enabling veterinary clinics to offer text chat, video consultations, digital payments and wellness plans (to name but a few of its features) to their pet owners.