The agent shift: How UK vets stay independent in an AI-first world
12 Jun 2026
Exhibitor Showcase
The Agent Shift: How UK Vets Stay Independent in an AI-First World
AI is no longer just answering pet owners' questions it is starting to book their appointments. This session cuts through the noise to explain what the shift from AI search to AI agents actually means for independent UK practices, why the standard advice of rebuilding your website is neither realistic nor necessary, and how the same infrastructure that makes your practice discoverable to AI also satisfies incoming CMA transparency requirements. Practical, honest and built around the reality of how independent practices actually operate.
- Identify the specific data and infrastructure gaps that determine whether a practice is visible or invisible to AI-driven discovery tools
- Recognise why CMA compliance and AI discoverability are the same structural problem and how solving one can solve both
- Evaluate practical, low-overhead options for independent practices to remain accessible and competitive without rebuilding their digital infrastructure from the ground up
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