Conference Program 2026

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Words That Work: Compassionate Cancer-Care Communication Across the Client Journey

11 Jun 2026
IDEXX Advanced Diagnostics Theatre

Communication with pet owners doesn’t happen only in the consulting room. The client journey often starts at home, sometimes from the moment an owner thinks, “We should probably book an appointment.” This session explores where the opportunities and challenges lie for the modern veterinary practice, and how to respond with clear, caring communication throughout the journey.

Speakers
Roeland Wessels, DVM, MSc, Veterinarian & Communications strategist - St. Anna Advies
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